Green Coffee Market Size, Share, Growth Outlook & Challenges, 2032

Market Overview:

The global green coffee market growth is on a steady upward trajectory, fueled by rising consumer interest in health and wellness. According to a report by Fortune Business Insights, the market, valued at USD 38.37 billion in 2023, is projected to expand from USD 39.97 billion in 2024 to USD 56.14 billion by 2032. This represents a robust Compound Annual Growth Rate (CAGR) of 4.34% during the forecast period (2024-2032).

A key driver behind this significant green coffee market growth is increasing consumer awareness of its numerous health benefits. This has led to its rising popularity not just as a beverage, but also as a key ingredient in nutraceutical products and dietary supplements. The market's momentum is further amplified by a global surge in demand for functional foods and plant-based supplements.

Regionally, Europe demonstrated its dominant position by holding a 33.39% market share in 2023. Meanwhile, the U.S. green coffee market is anticipated to be a major engine for future green coffee market growth, expected to reach an estimated USD 10.99 billion by 2032. This expansion is largely driven by consumers' growing disposable incomes, which increases their willingness to spend on premium, high-quality food and beverage products like specialty green coffee beans. These converging trends are poised to strongly support continued market expansion in the coming years.

List of Key Players Profiled in the Report:

• The Hamburg Coffee Company (Germany)

• Neumann Kaffee Gruppe (Germany)

• Merchants of Green Coffee (U.S.)

• Belco S.A. (France)

• Starbucks Corporation (U.S.)

• Nordic Approach S.A. (Norway)

• Golden Bean Trade (Brazil)

• Atlantica Coffee (Brazil)

• Group MAGNUS The Green Coffee Brazil (Brazil)

• WS Cafe (Vietnam)

Segments:

Based on type, the market is bifurcated into Arabica and Robusta.

On the basis of end product, the market is divided into roasted coffee, green coffee bean extract, and instant/soluble coffee.

Geographically, the market is split into North America, South America, Asia Pacific, Europe, and the Middle East & Africa.

Source: https://www.fortunebusinessinsights.com/green-coffee-market-106635

Report Coverage – Key Highlights:

The report provides a comprehensive analysis of the global green coffee market, including:

• Market Dynamics: In-depth assessment of key growth drivers, challenges, restraints, opportunities, and emerging threats shaping the industry landscape.

• Regional Insights: Detailed evaluation of regional market trends, developments, and growth patterns across major geographies.

• Competitive Landscape: Profiles of leading industry players and their market positioning.

• Strategic Analysis: Overview of core strategies adopted by key market participants, including innovation, expansion, and sustainability initiatives.

• Industry Developments: Coverage of recent activities such as new product launches, partnerships, joint ventures, mergers, and acquisitions.

Market Trends and Growth Outlook:

The global green coffee market is witnessing consistent expansion, driven by a shift in consumer preferences toward organic, natural, and sustainably sourced products. Rising health consciousness, the growing popularity of clean-label and plant-based diets, and increasing awareness of the antioxidant properties and wellness benefits associated with green coffee beans are key factors propelling market growth. Additionally, the demand for unroasted coffee beans—valued for their higher chlorogenic acid content—is gaining momentum among health-focused consumers and functional food manufacturers, further fueling industry progress. This trend is supported by expanding distribution channels, e-commerce growth, and innovation in green coffee-based supplements and beverages.

Expanding Market Reach

The green coffee market has expanded beyond health food stores and specialty coffee shops. With the growth of e-commerce platforms and online retailers, green coffee products are now accessible to a broader audience. This increased market reach is anticipated to boost sales and revenue for green coffee producers in the coming years.

Health Benefits of Green Coffee:

Green coffee is abundant in antioxidants, especially chlorogenic acid, which is associated with various health benefits. Some potential benefits of consuming green coffee include:

• Weight Management: Chlorogenic acid in green coffee may boost metabolism and aid in weight loss.

• Improved Heart Health: Research indicates that green coffee may help lower blood pressure and reduce the risk of heart disease.

• Antioxidant Properties: Green coffee is a rich source of antioxidants that can protect the body against oxidative stress and inflammation.

Drivers & Restraints:

Growing Use in Nutraceuticals & Dietary Supplements to Boost Market Growth

The growth of the green coffee market is primarily driven by increasing consumer awareness of its various health benefits. Green coffee beans are rich in chlorogenic acid, a readily absorbable antioxidant, which has significantly boosted the product's popularity. Studies have shown that green coffee can aid in weight loss, making it popular among obese and overweight individuals.

Due to these health benefits, green coffee is increasingly used in nutraceutical products and dietary supplements. A growing focus on health and immunity is expected to further propel the market during the forecast period. However, price volatility of green coffee beans may somewhat hinder market growth.

Regional Insights:

Europe is expected to lead the global green coffee market share during 2021-2028. The region is witnessing a notable uptick in product adoption for further processing in instant coffee and roasted coffee products. Specialty coffee products are gaining popularity among health-conscious consumers across Germany, Spain, and Italy.

North America will witness growth owing to the thriving nutraceutical sector. The region is witnessing heavy usage of nutraceutical products and dietary supplements. Rise of the fitness sector and presence of major players such as Starbucks will drive the regional market forward.

Meanwhile, the market in the Asia Pacific will record notable growth during the analysis period due to rising disposable incomes of consumers and increased spending on premium-quality coffee products.

Green Coffee Market Future Outlook

• Growing Demand for Specialty Coffee: More consumers are seeking specialty coffee options. This trend boosts the green coffee market as buyers look for unique flavors and origins.

• Health Consciousness: Green coffee is often marketed for its health benefits. Its high antioxidant content appeals to health-focused consumers, driving sales in this segment.

• Sustainable Practices: There is an increasing focus on sustainability. Consumers are favoring ethically sourced green coffee, which encourages farmers to adopt eco-friendly practices.

Competitive Landscape

Industry Development:  

June 2021: Neumann Kaffee Groupe partnered with Advanced Coffee Equity to conduct a quality control-focused training to capitalize on the growing green coffee trend in the U.S.